15th February, 2020: South Indian’s leading jewellery brand, Vummidi Bangaru Jewellers, a 120-year-old legacy brand, has bagged two awards at the 9th edition of the prestigious ‘National Jewellery Awards 2019’ for its excellent craftsmanship. Winners of the National Jewellery Awards (NJA) 2019 were felicitated at a Grand Event in Mumbai on the 15th of February, 2020.

At the National Jewellery Awards – 2019, Mr. Dibyendu Manna and Ms. Swetha Shanmuhavel represented VBJ at the 9th edition of National Jewellery Award 2019 and bagged the Artisan award and Student of the year award, respectively. The collection that won in the Artisan category, ‘Dance of Flowers’, is a unique piece of jewellery where at the front of the pendant, 7 beautiful flowers are placed in seamless rotation around a royal blue enameled base. At the back is fine enamel work inspired from the intricacies of the jali work. The materials used are 18k Yellow Gold and Diamonds.

The jury consisted of Bollywood’s celebrated jewellers, jewellery designers, socialists, fashion designers and B-Town’s celebrities. The winners were decided based on the fineness and finishing of the jewellery piece. Dibyendu Manna’s work was shortlisted from the screening process. The second round of evaluation was based on the theme ‘Nature/Organic’ and ‘Romance’. Swetha Shanmuhavel of VBJ won the ‘Student of the year’ award and was offered a scholarship of 1,00,000/- rupees.

Speaking on the occasion, Mr. Jithendra Vummidi, Managing Partner of Vummidi Bangaru Jewellers said, “We are very happy to have participated and won two prestigious awards at the National Jewellery Awards 2019. Being one of the oldest business families in India with a family legacy of 120 years in jewellery business, we are glad that we could begin the year on a positive note. Every jewellery piece from VBJ is still handcrafted in-house, using techniques that date back in time, keeping up with quality of the workmanship.”

Adding another feather to their cap, VBJ was a part of the Lakme India Fashion week which took place last week. The Diamond Producers Association (DPA) in collaboration with Lakmé Fashion Week, has curated The Real Cut, a unique platform for trusted and established jewellery manufacturers across India, whose forte is natural diamonds. The unique in-house designs of VBJ were exhibited at revered fashion platform.

VBJ’s Art Deco collection was showcased at the Lakme Fashion Week 2020. The collection is a piece of art that defines a perfect style with geometric outliners, revealing a tale of illusionary modernism.

Speaking on the occasion, Mr. Amarendran Vummidi, Managing Partner of Vummidi Bangaru Jewellers said, “We are honored to be part of India’s most formidable fashion forum, Lakme Fashion Week for the 2nd consecutive year, exhibiting our unique craftsmanship. VBJ has always been at the forefront of offering the latest in design. It is our privilege to showcase our collection, Art Deco.”


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