Chennai, December 14, 2019: Giving wings to small dreams, COLORS Tamil and Studio Next have dedicated this unique edition of the globally popular television game show to women who always put the dreams of their loved ones ahead of their own. To be hosted by the evergreen Radikaa Sarathkumar, ‘Kodeeswari’ powered by Nippon Paint, Arun Excello and RIN with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony App and Helo App as Special Partners, will premiere on December 23rd at 8 p.m. only on COLORS Tamil and Viacom18’s video-on-demand platform VOOT.
“The Tamil market is an incubator for path breaking content, be it in films, art, print or television. COLORS Tamil has, since its inception, pushed the boundary in terms of innovative content – through the stories we tell and through the way we tell them,” said Ravish Kumar – Head, Regional Entertainment Cluster, Viacom18, adding, “How apt a homage to the culture and ethos of this market that one of the world’s most successful format shows ‘Who Wants To Be A Millionaire’ will go in for a global first with an all-women version on COLORS Tamil. Because we at COLORS Tamil believe that hearts which beat for others, should not forget to beat for themselves.”
Expressing delight on putting together such a purposeful show said Anup Chandrasekharan, Business Head – COLORS Tamil, “It gives us great pleasure to put together this experiential stage that will empower women who are smart, aware and knowledgeable. We have had an overwhelming participation from the Tamil speaking women across the nation whose life stories are heroic in their own unique way. While the format of the game remains unchanged, our endeavour is to encourage strong willed women to challenge stereotypes and emerge victorious. We are happy to have onboarded the indomitable superstar Radikaa Sarathkumar in this journey who will multitask as a host, a friend and a guide